The team divided into role specific groups in order to focus our skill sets on each facet of the project. We regularly met as a large group, or cross functionally to keep up to date on each other's work and assure our vision was heading in the same direction.
Sneaker Design
Color + Materials
Team 1:
January (Innovative Performance and Cool Comfort)
Team 2:
March (Fantasy Footwear)
June (Chalky Hues)
Team 3:
April (Community Craft)
May (Hyper Decor)
Team 4:
February (Super Shoes)
Market Research and Advertisement
Graphic and Photo
*I was assigned to January, however, I eventually led the design direction for April as well.
Research
In addition to the style guides given to us by Sam Edelman, we did further research based off WGSN, Pantone, Current Markets, Consumer Input and Social Media
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Ideation
Initial ideas before we met with marketing team and narrowed our direction. At this point I hadn't considered what differentiates women's footwear from mens.
At this point we had enough ideas to begin categorizing. Myself and two partners compiled our ideas on a wall.
Logo Cover
Retro Runner
Wrap
Performance/tech
FINAL CATEGORIES
After getting close to our final ideas for January, I was tasked with helping April develop a more clear categorical direction.
MID-POINT CHECK-IN
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I developed a mock up of our design for January. The purpose of this mock up allowed the Sam Edelman Team to hold our vision in their hands and see what the design looked like with real materials. It was received well, as this design made it through to the final developed shoes.
We moved forward with starred designs, applying material and colors, ultimately making physical mock-ups.
